Lady Gaga and Tony Bennett to star H&M’s Holiday Campaign this winter.
Fashion retailer H&M has chosen Tony Bennett and Lady Gaga for its Christmas campaign, which will feature a track from the duo’s new album Cheek To Cheek, which will be released on September 23rd. The upcoming album is a collaboration between these two generation-spanning artists in celebration of jazz music.
The campaign will make its global TV debut end of November, with an extended version of the commercial available at hm.com. The campaign also includes ads featuring Tony Bennett and Lady Gaga, which will appear in print media, online as well as outdoor.